Coca Cola

October 2024 / Global / 1,000 drones for Coca-Cola

Coca-Cola commissioned Celestial to design a drone show animation for their breathtaking, festive experience designed to light up the skies and hearts of audiences worldwide during the 2024 holiday season. Tailored for execution by local drone companies across global markets, the show embodied the joy, magic and wonder of Christmas, seamlessly blending storytelling with stunning visuals.

The animation used 1,000 synchronized drones to paint the night sky in vibrant red and white hues—Coca-Cola’s iconic colors—gradually assembling to form a glowing, three-dimensional Coca-Cola logo. The show also included a glowing sleigh and reindeer soaring across the sky and a Santa Claus silhouette holding a Coca-Cola bottle.

Designed for scalability, precision and deployment in locality, Celestial’s animation ensures consistency across global markets while allowing local drone teams to bring this enchanting show to life. The result was a powerful, immersive experience that reaffirms Coca-Cola as the symbol of togetherness and celebration during the holiday season.