Porsche launches #DreamElectric
May 2024 / London, UK / for Porsche GB
The Live Event
Porsche celebrated the UK premiere of new all-electric Porsche sports cars – the Macan electric and Taycan – with a drone show in the sky above the London Docklands. The live event showcased Porsche’s new generation of electrified sports cars, unveiling its second all-electric model – the new Macan – to an audience of owners, enthusiasts and special guests as part of a special event that saw 540 coloured drones fill the sky in a choreographed performance inspiring onlookers to #DreamElectric.
The drone show was designed to push the limits of drone capabilities to create 3D volumetric cars – each one larger than a football pitch and the show the same volume as 40 Olympic-sized swimming pools – high above the distinctive city skyline. Combining dynamic optical illusions with iconic Porsche silhouettes, the show captured the emotion of driving with imagery of raising heart beats and dilating pupils, before a dynamic crescendo: the drones aligning to outline the shapes of the Macan and Taycan that then appear to drive towards the spell-bound audience. Music from contemporary classical ensemble Escala accompanied the display.
It was a pleasure to introduce our all-electric cars in such an expressive, imaginative style….we created a very special moment.
Krishan Bodhani
CEO, Porsche Cars GB
The Campaign
Pre-event social assets that featured the drones flying across iconic London scenes in a countdown to the launch date were created as teasers and post event, the film was adapted for immersive out of home at London’s popular Outernet venue as well as appearing in cinemas as an ad.
Be sure to check out Porsche’s #DreamElectric microsite here.
In collaboration with…
Agency | Havas
Video Production | St Mark’s Studio
Venue | Magazine London