Samsung Galaxy S24 Launch

January 2024 / London, UK / With Taylor Herring for Samsung

Stunned Londoners got a ‘close encounter’ of the drone kind as a ‘spaceship’ appeared over the River Thames. One of the UK’s biggest ever private drone displays was held to mark Samsung’s largest launch yet – the Galaxy S24 devices.
The eye-catching flying saucer, formed of 552 colourful drones, was part of a spectacular eight-minute long display over the River Thames with the prophetic message “Galaxy AI is here” stretched 160 metres wide across the sky. The display was created to announce the arrival of the brand’s latest AI technology designed to transform the phone experience.


Celestial exceeded our expectations. This was a first for us and we were absolutely blown away with the possibilities of drone displays.

Alex Conaway

Head of Brand, Samsung

In collaboration with…

Agency | Taylor Herring

Indoor Event | Ketchum

Video Production | St Mark’s Studio

Brand | Samsung Electronics

Venue | Magazine London

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