Social Chain, the innovative social media agency representing Manchester City F.C. and Puma, approached us to create and film a blockbuster drone light display in time for Man City to win the Premiership.
May 2022 / Manchester, UK / For Puma
We prepared to create a unique spectacle for an epic event with a global audience. As the animation design process began in our Frome office, the filming team were granted special permissions to film in the hallowed arena of Man City’s iconic Etihad Stadium. Here we captured spectacular cinematic shots of the stadium and drone display.
In post-production, we combined the footage with music and original recordings of Man City fans to complete the spectacle and evoke the jubilation of what was hoped to be a landmark win. As the final whistle blew, marking Man City as champions, we watched our drones triumphantly light up the sky above the Etihad Stadium. The show remains one of the most viewed pieces of content in the history of Man City.
We are extremely grateful to Social Chain, Man City, and Puma for choosing us to create a momentous display for the champions of such a prestigious sporting event. We’d like to extend huge thanks, as usual, to our fearless team. A big shout out to Man City and their supporters for their historic win!
In collaboration with…
Digital and social partners | Social Chain